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$30.00 Unit 5 review

  • From Business: Marketing
  • Closed, but you can still post tutorials
  • Due on Apr. 26, 2011
  • Asked on Apr 26, 2011 at 3:01:25PM
Asked by :
Kathie1978
 
 
Q:
1. Of all the events and trends affecting global business today, four stand out as the most dynamic. Which of the following would be one of those events? (Points: 1) The trend toward buying American cars in Europe. The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe. The trend toward using English as the global language. The trend toward establishing a world currency. None of the above is among the trends mentioned in the chapter. 2. Many U.S. firms do exceedingly well in the global arena. Which of the following organizations is considered to be the U.S. leader with global revenues approximated at $285 billion annually? (Points: 1) IBM ExxonMobil Ford Motor Wal-Mart Stores Hewlett-Packard 3. If a marketer is motivated to enter into an international marketing effort because of temporary surpluses in the domestic market, which of the following stages BEST characterizes the stage of international marketing involvement for this marketer? (Points: 1) Infrequent foreign marketing Regular foreign marketing No direct foreign marketing International marketing Global marketing 4. Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Peron's company? (Points: 1) Infrequent foreign marketing Regular foreign marketing No direct foreign marketing International marketing Global marketing 5. The United States has many successful trade relationships. Four of these relationships account for a tremendous volume of trade. All of the following countries are among the top four producers of trade for the U.S. EXCEPT: (Points: 1) Canada Mexico Japan France China 6. A(n) ________ is simply a tax imposed by a government on goods entering at its borders. (Points: 1) quota trade penalty tariff boycott embargo 7. According to the WTO, which of the following is the definition of dumping? (Points: 1) Moving questionable goods into a market that does not want them. Flooding a market with so many goods that prices are depressed. Taking excess capacity of one nation and moving that capacity to another. Selling a good at a lower price in the foreign market than in other markets. None of the above is the WTO definition of dumping. 8. Larry Lam has the responsibility of doing a geographic appraisal for his company as it attempts to build a manufacturing facility in Borneo. Which of the following elements of geography will be of particular interest to Mr. Lam as he prepares an appraisal of the feasibility of a venture in this tropical country? (Points: 1) Altitude Humidity Temperature extremes Climate Mr. Lam should consider all of the above factors. 9. Consumers in which of the following continents or geographical areas consume the least part of total world energy consumption? (Points: 1) Africa Middle East South America Eastern Europe Developing Asia 10. At the same time that population growth is declining in the industrialized world, there are: (Points: 1) higher infant mortality rates more aging people today than ever before increasing pressures to have larger families all of the above are true none of the above is true 11. The four social institutions that most strongly influence values and culture are schools, churches (religious institutions), families, and: (Points: 1) shopping malls day care centers government agencies the media corporations 12. Which of the following general terms would most closely be associated with the arts, folklore, music, drama, and dance? (Points: 1) controllable environmental variables uncontrollable environmental variables aesthetics cultural mandates cultural icons 13. Which of the following best illustrates the concept of cultural borrowing in the United States? (Points: 1) Eating three meals a day. Working five days a week. Eating salsa on just about everything. The popularity of SUVs in suburban neighborhoods. The popularity of basketball among urban youth. 14. A liking for others, open to tolerance, flexibility, and ability to adjust to varying tempos would all be criteria for achieving ___________ in international marketing. (Points: 1) profit perception adaptation standardization correlation individualization 15. Gen Akoi has worked for Mitsubishi for all of his adult life. In fact, Mitsubishi is his life. When asked what he does for a living he immediately responds, “I work for Mitsubishi!” Even though he is a crane operator, Mr. Akio most closely identifies with his employer. Which of the following terms most accurately describes the work identification present in Gen Akoi's life? (Points: 1) feudalism dictatorship complete servitude group hopelessness 16. When a U.S. female is selected for an international assignment the going might be difficult given the attitude of many foreign organizations toward females in positions of authority. In addition to training, which of the following would be a key to the female's success in a foreign assignment? (Points: 1) amount of money to be paid for the assignment bonus options social background age strength of the firm's backing 17. If it often said that it takes two to bribe--one to receive and one to pay. In which of the following countries would companies be least likely to pay a bribe to obtain business or gain favor? (Points: 1) United States Australia Russia Taiwan Japan 18. With respect to political risk that can be faced by a company seeking to invest abroad, which of the following presents the most severe political risk? (Points: 1) confiscation expropriation domestication exchange controls local-content laws 19. Often an expropriated investment becomes ____________ (i.e., it becomes a government-run entity). (Points: 1) democratized domesticated nationalized prioritized none of the above 20. In Thailand, it is required that any milk sold in the country must contain at least 50 percent milk from Thai dairy farmers. This would be an illustration of which of the following economic risks faced by international producers of milk? (Points: 1) exchange controls local-content laws import restrictions tax controls price controls 21. The newest form of terrorism directed toward a peaceful world is: (Points: 1) germ warfare nuclear warfare cyberterrorism hate crimes extortion 22. Ralph Richards has been attempting to solve a problem that his company has with a contract default by the Dutch government. He has tried conciliation but the two parties could never find any common ground on which to begin a fruitful negotiation for settlement. Which of the following will most likely be the course of action that both of the two parties will try next? (Points: 1) mediation informal settlement arbitration litigation none of the above as there is another step not mentioned 23. In a common-law country, ownership of intellectual property rights is established by: (Points: 1) prior use versus registration. registration versus prior use. design proof. the “common sense mandate.” the “golden rule of property.” 24. According to the text, _____________ buy and register descriptive nouns, geographic names, ethnic groups, pharmaceutical substances and other similar descriptors and hold them until they can be sold at an inflated price. (Points: 1) cyberterrorists cybersquatters cyberpirates cybermarkers cyberghosts 1. In __________ translation, the questionnaire is translated from one language to another, and then a second party translates it back into the original. (Points: 1) back parallel decentering polar simultaneous 2. In _________ translation, more than two translators are used for the translation into the origination language; the results are compared, differences discussed, and the most appropriate translation selected. (Points: 1) back parallel decentering polar simultaneous 3. As Margaret Smith begins her study of ten European nations as possible market centers for Xerox's new photocopying equipment line, she is well aware of the different languages, economies, social structures, behavior, and attitude patterns that are present in the ten countries. To research these new markets, which of the following terms most accurately describes the form of research that Ms. Smith will most likely pursue? (Points: 1) Marketing research Measurement research Psychological research Sociological research Multicultural research 4. There are several different uses for the Internet in international research. Which of the following WOULD NOT be among those uses? (Points: 1) online surveys and buyer panels mall-intercept surveys Web visitor tracking advertising measurement online focus groups 5. ___________ growth is generally understood to mean an increase in national production that results in an increase in the average per capita gross domestic product (GDP). (Points: 1) Market Export Import Economic Supply 6. Which of the following countries WOULD NOT be classified as one of the “Four Tigers” of Southeast Asia? (Points: 1) South Korea Taiwan the Philippines Hong Kong Singapore 7. Morris Mayer has found it difficult to accurately estimate market potential in Mexico. He has observed that while Mexico has had rapid technological growth and production that can certainly be classified as modern, it also has certain traditional sectors in the rural parts of the country that are at best primitive. This situation is best described as being one of economic: (Points: 1) dualism scarcity fantasy chaos symbolism 8. Which of the following Latin American countries would NOT be considered a BEM (big emerging country)? (Points: 1) Argentina Brazil Guatemala Mexico Venezuela 9. Groups of countries that seek mutual economic benefit from reducing interregional trade and tariff barriers are called: (Points: 1) multilateral economic associations. cartels. multinational market regions. trade associations. political and cultural associations. 10. Nations with ___________ economic bases are least likely to encounter frictions in the development and operation of a common market unit. (Points: 1) parallel divergent rigid profitable complementary 11. A ______________ agreement eliminates all tariffs and other restrictions on internal trade, adopts a set of common external tariffs, and removes all restrictions on the free flow of capital and labor among member nations. (Points: 1) political union common market regional cooperation for development (RCD) customs union free trade area (FTA) 12. All of the following are areas of difficult negotiation for the European Union as it considers adding more members EXCEPT: (Points: 1) United Nations issues. agriculture issues. human rights issues. financial considerations. border issues. 13. One counterfeiting problem for international marketers is: (Points: 1) the ease with which consumers can tell the difference between real and counterfeit products. the theft of products by pirates during shipping. government regulations legitimizing counterfeiting. collusion between contract manufacturers and illegitimate sellers. all of the above. 14. Ramon Garcia is excited about his first visit to the United States. As a representative of a Mexican vegetable producer, Ramon knows that he will have to forget “Mexican time” and be aware of “American time.” As he shifts to “American time,” which of the following time models will Mr. Garcia need to understand and follow if he is to be successful during his stay in America? (Points: 1) P-time--polychronic time. B-time--bimodal time. D-time--dual time. M-time-monochronic time. None of the above would be correct. 15. Which of the following is the most accurate description of how U.S. citizens see the Monroe Doctrine? (Points: 1) The Monroe Doctrine justifies U.S. expansion into Latin America. The Monroe Doctrine guarantees that communism cannot enter into Latin America. The Monroe Doctrine is rather useless in expanding or protecting U.S. policies toward Latin America. The Monroe Doctrine is so dated that became ineffective as a policy in the 1890s. The Monroe Doctrine was seen as protection for Latin America from European colonization and the intervention of Europe in the governments of the Western Hemisphere. 16. Recent economic growth in what country has contributed significantly to global demand for resources? (Points: 1) Japan China Germany France Australia