$20.00 Hybrid marketing plan
Assignment # 4: Integrated Marketing Communication (IMC) and Customer Satisfaction strategy.
This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the
1. Discuss the company’s advertising strategy and how it aligns with its marketing
2. Discuss how the effectiveness of the advertising will be measured.
3. Discuss the promotional strategies that may be used in addition to advertising.
4. Develop an approach to measuring customer satisfaction with your company’s
5. Discuss how gaps in customer expectations and experiences will be addressed.
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- Posted on Oct 06, 2011 at 12:16:54PM
W8 Hybrid.docx (19K) (Preview)