Choose two competing products with which you are familiar. These two products will become the basis of the analysis of how two different companies address the 4 Ps.

1. Briefly describe the two products. Include the following:

• Industry, Industry Leaders
• Each product's sales figures or market share
• Fluctuation in sales of products (year to year or seasonally)

Research and create a bullet-point table that will compare the 2 products, the go into more depth in the following sections

Details.

Product 1	Product 2
Description of Product
Place (Distribution)
Product Placement
Pricing Techniques
Promotions

Place (Distribution)

• Where are the two products found? Are they in the same outlets?
• Do some outlets exclusively sell one or the other? Provide more detail.

Product Placement

• Compare the product placement of the two brands.
• Consider the target market for each.

Pricing Techniques

• What type of pricing is used to sell each product?
• Are coupons prevalent? Are sales, price reductions common? If so, when?
• Is there a seasonal demand for the product? How does this affect pricing?

Promotions

• Analyze the messages for each product across the various types of types of promotions are used (new media, television, radio, print, outdoor, PR, etc).
• Are the messages consistent across media?
• Are they appropriate for the target market?

Social Responsibility and Ethics have become an important selling point for companies. Since this is a relatively new trend, it makes sense to add this to the analysis of promotions.

• Go to the websites supporting the brands and research the causes that are supported by the products' parent companies. Describe the programs.
• Explain how they fit in with the 4 Ps. Are the corporate community-based projects appropriate for each brand? Explain.