Prepare and submit an essay of 400-500 words which reflect your thoughts about a specific business in which you have an interest in starting.† If you donít have any particular business in mind, you may do an internet search to explore business ideas for one that best suits one of your interests. One such site ishttp://www.entrepreneur.com/ith, but an expanded internet search can reveal a number of similar sites.
Your essay should discuss:
- The purpose of the business in terms of the product or service you intend to provide through your business
- Your belief(s) about why this product or service would be profitable for a business
- At least two major obstacles that would get in the way of launching this business
- Other people, companies, or organizations, which have been successful with this, or a similar, product or service?
- Where can you go to get additional information or help with your idea (people, websites, agencies, actual business contacts, trade associations, etc.)?