$10.00 Ashford SRM325
Read Case 2.1: Basketball, Globalization, and the NBA. Then, in a 2-3 page paper, answer questions 2 and 4.
2. Assume you are an advisor to SMCMG. What do you see as the best business opportunities for SMCMG for:
- Growing the sport of basketball globally?
- Growing the NBA brand globally?
4. Assume you are in charge of the NBA’s globalization initiatives. What are the three most important initiatives? Explain your answer.
When answering Question 2, the emphasis should be on recommendations for the NBA Commissioner. Use outside examples, beyond the case study, to support your recommendations.
When answering Question 4, the focus is on SMCMG’s consulting and marketing advisory services.
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- Posted on Nov 08, 2011 at 8:33:39PM
SRM325 week 1 assignment 1.docx (20K) (Preview)