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$4.00 Urban Outfitters Continuing Case Study

From Business: General-Business
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Due on Nov. 28, 2011
Asked on Nov 25, 2011 at 9:22:23PM

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Angletina18

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Questions Asked: 57
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Read the Urban Outfitters Continuing Case Study: Marketing a business. You are to write and Submit a 3-4 page report that answers the following questions:

1.   Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.

2.   Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.

3.   Identify at least three reasons why exclusivity is valuable.

4.   Senk says that shopping is largely entertainment. Do you agree or disagree with him? Explain your answer.

The format of the report is to be as follows:

Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
Type the question followed by your answer to the question.
In addition to the 3-4 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor's name, the course title, and the date.

The report will be graded using the following rubric.

NOTE: One of the criteria that you will be graded on is the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

Outcome Assessed	Describe the basic components of the marketing process (product, promotion, pricing, and distribution).

Grading Rubric for Assignment # 2 - Urban Outfitters Continuing Case Study: Marketing a Business
Criteria	Unacceptable	20 Developing	40 Competent	60 Exemplary
1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.	Did not complete the assignment or why Sears or Wal-mart cannot effectively create a trendy counterculture image was explained but with less than 60% accuracy and most of the discussion points were inappropriate or were not identified.	Why Sears or Wal-mart cannot effectively create a trendy counterculture image was explained but with 60 - 79% accuracy and some of the discussion points were inappropriate or were not identified.	Why Sears or Wal-mart cannot effectively create a trendy counterculture image was explained with 80 to 89% accuracy and appropriate information was identified and discussed.	Why Sears or Wal-mart cannot effectively create a trendy counterculture image was explained with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.
2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.	Did not complete the assignment or whether or not the big box stores could sell merchandise identical to Urban Outfitters was explained but with less than 60% accuracy and most of the discussion points were inappropriate or were not identified.	Whether or not the big box stores could sell merchandise identical to Urban Outfitters was explained but with 60 - 79% accuracy and some of the discussion points were inappropriate or were not identified.	Whether or not the big box stores could sell merchandise identical to Urban Outfitters was explained with 80 to 89% accuracy and appropriate information was identified and discussed.	Whether or not the big box stores could sell merchandise identical to Urban Outfitters was explained with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.
3. Identify at least three reasons why exclusivity is valuable.	Did not complete the assignment or does not identify any reasons why exclusivity is valuable.	Identify only one reason why exclusivity is valuable.	Identifies at least two reasons why exclusivity is valuable.	Identifies at least three reasons why exclusivity is valuable.
4. Senk says that shopping is largely entertainment. Do you agree or disagree with him? Explain your answer.	Did not complete the assignment or reason for agreement or disagreement was explained but with less than 60% accuracy and most of the discussion points were inappropriate or were not identified.	Reason for agreement or disagreement was explained but with 60 - 79% accuracy and some of the discussion points were inappropriate or were not identified.	Reason for agreement or disagreement was explained with 80 to 89% accuracy and appropriate information was identified and discussed.	Reason for agreement or disagreement was explained with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.
5. Clarity	Did not complete the assignment or explanations are unclear and not organized. (Major issues)	Explanations generally unclear and not well organized. (Many issues)	Explanations generally clear and/or organized. (Minor issues)	Explanations very clear and well organized. (Added helpful details.)
6. Writing, Grammar, sentence structure, paragraph structure, spelling, punctuation (APA, if required)	Did not complete the assignment or 8 or more different errors in sentence structure, paragraph structure, spelling, punctuation or APA usage (Major issues)	6 - 7 different errors in sentence structure, paragraph structure, spelling, punctuation or APA usage (Many issues)	4 - 5 different errors in sentence structure, paragraph structure, spelling, punctuation or APA usage (Minor issues)	0 - 3 different errors in sentence structure, paragraph structure, spelling, punctuation or APA usage