Final Market Plan

Submit the Final Market Plan. Students will create a marketing plan to launch a new product or re-launch a current product.  Choose one topic from the list below:

• Using Aleve now that Viox and Bextra have been taken off the market;
• Use of genuine Harley parts for repairs as opposed to less expensive after-market parts (this is also true for Mercedes which may be selected);
• Flying on a full-service airline as opposed to a low-fare discount carrier;
• Staying with cable-based television instead of switching to satellite television;
• Pursuing an online MBA program over an on-site program; or
• Student may select a topic subject to instructor approval.

The Final Marketing Plan must incorporate at least 4 resources, 2 from ProQuest.

Each paper will contain the following elements:

• Executive Summary of Marketing Plan
• Company Overview
• Description of Target Market
• Description of Competitors
• Description of Product or Service (P)*
• Marketing Budget
• Description of Location
• Pricing Strategy (P)*
• Summary and Implementation Plan (P)*