Individual

Environmental

Factors

Resources: University Library, Internet

Select an organization with which you are familiar that conducts

both domestic and global marketing.

Day 7

(Monday)

10

Syllabus

MKT/421 Version 11

7

Write a 1,050- to 1,400-word paper in which you identify the

environmental factors that affect global and domestic marketing

decisions. Address the following as they relate to the

organization’s marketing decisions:

 Analyze the influence of global economic interdependence

and the effect of trade practices and agreements.

 Examine the importance of demographics and physical

infrastructure.

 Analyze the influence of cultural differences.

 Examine the importance of social responsibility and ethics

versus legal obligations.

 Analyze the effect of political systems and the influence of

international relations.

 Analyze the influence of the Foreign Corrupt Practices Act of

1977, as well as the influence of local, national, and

international legislation.

 Explain the effect of technology.

Format your paper consistent with APA guidelines.