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$3.00 What are the five stages in the buying decision process? Briefly describe each.

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volcanblack
 
 
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What are the five stages in the buying decision process? Briefly describe each.

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What are the five stages in the buying decision process? Briefly describe each.
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  • Posted on Jan 22, 2012 at 7:22:48PM
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Preview: ... s, and           b. It also helps recognize that the need levels for the product fluctuate over time and are triggered by different cues. The marketer can arrange cues to conform better to the natural rhythms and timing of need arousal. 2- Information search: After need arousal, the consumer tries to solve it and gathers the sources and information about the product. Depending upon the intensity of need, it produces two states of individual. The first state is called heightened attention when the consumer becomes more receptive to the information regarding the item he needs. If a consumer needs to purchase a television, he will pay mere attention to TV ads and the remarks made by friends and associates about TVs. If need is more intense, the individual enters a state of active information search and he tries to collect more information about the product, its key attributes, qualities of various brands and about the outlets where they are available. There are four consumer information sources.             (i)       Personal sources (family, friends, neighbors etc.)           (ii)      Commercial sources (advertisements, salesmen, dealers).           (iii)     Public sources (mass media, consumer‑rating organizations).           (iv)     Experiential sources (handling, examining, using the product). 3- Evaluation behavior: Having collected the information, the co ...
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