Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position. Respond to at least two of your fellow students’ postings.
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- Posted on Feb 05, 2012 at 7:03:25PM
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