1. What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work. (Points : 5)

2. Describe channel conflict and provide an example. (Points : 5)

3. What is a direct marketing channel? Please provide an example. (Points : 5)

4. What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another? (Points : 5)

5. How would you describe retailing? What are the four levels of service? (Points : 5)

6. Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place? (Points : 5)

7. Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers? (Points : 5)

8. Explain supply chain management and market logistics. Why are these efficient processes important to many industries? (Points : 5)