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$5.00 Spectrum Hair Salon is considering expan

  • From Business: Management
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  • Due on Feb. 12, 2012
  • Asked on Feb 11, 2012 at 11:19:55PM
Asked by :
betterthanbrb
 
 
Q:
Spectrum Hair Salon is considering expanding its business, as it is experiencing a large growth. The question is whether it should expand with a bigger facility than needed, hoping that demand will catch up, or with a small facility, knowing that it will need to reconsider expanding in three years. The management at Spectrum has estimated the following chances for demand: the likelihood of demand being high is 0.70; the likelihood of demand being low is 0.30. Estimated profits for each alternative are as follows: large expansion has an estimated profitability of either $100,000 or $70,000, depending on whether demand turns out to be high or low; small expansion has a profitability of $50,000, assuming that demand is low; small expansion with an occurrence of high demand would require considering whether to expand further. If the business expands at this point, the profitability is expected to be $90,000. If it does not expand further, the profitability is expected to be $60,000. Draw a decision tree showing the decisions, chance events, and their probabilities, as well as the profitability of outcomes, and solve the decision tree EVsmall expansion = $, EVlarge expansion = $ What should Spectrum do? Company should opt for the expansion now.
 

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Preview: ... ed in low demand, expected profit = 50,000 × 0.3 = $15,000 The largest value in the above three is $63,000. Therefore, the Expected value for small expansion i ...

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