$6.00 An increasing number of companies are basing their prices on the customer's perceived valueFound in Education: General-Education
Chapter 1, # 1
(TCO D) An increasing number of companies are basing their prices on the customer's perceived value of the product or service. Explain the concept of perceived value pricing. What is the "key" to pricing in this manner? How might the marketer determine the price that the consumer might pay in exchange for that value that they receive?
- This tutorial was purchased 3 times and rated No Rating by students like you.
- Posted on Feb 20, 2012 at 6:47:36PM