Question

$6.00 You are the media planner for an advertising agency, responsible

Found in Education: General-Education
Chapter 1, # 1
Posted by :
volcanblack
 
 
Q:

You are the media planner for an advertising agency, responsible for the placement of your client's ads in various media. Your client's product is a "smart" robotic lawnmower (Robo-mower) that one can easily "program" to cut a home lawn. Robo-mower will only cut grass within its programmed area and it will avoid flower beds, rocks, sidewalks, etc., while you sit in the hammock, enjoying the summer! An emergency "cut-off" switch brings it to a full stop in one-quarter of a second.

Select four (4) advertising media that you would consider for an ad placement and indicate THREE (3) advantages and THREE (3) disadvantages of those that you select for advertising the Robo-mower.

Failure to provide all of the requested information will result in a loss of points.

 

Tutorial
 
$6.00
You are the media planner for an advertising agency, responsible
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  • Posted on Feb 20, 2012 at 7:09:36PM
A:
Preview: ... e requested information will result in a loss of points. (Points : 25)  Answer: For an ad placement for the Robo-mower I would suggest the choice of print advertizing, outdoor advertising and broadcast advertising. Print advertizing is one of the most popular medium of all time. With print advertizing, the company can utilize the options like fliers and promotional brochures, which are known to reach the mass markets with great efficiency. The probable disadvantage of this medium is the fact that depending on the geographical terrains, it may not always reach its intended recipients on time and generally has the assumption that its potential market can read and write.   The use of outdoo ...
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