Marketing a New Product
Suppose that McDonald’s was considering the introduction of a new kind of hamburger to its restaurants. What kind of research would McDonald’s need to conduct and what criteria will they use to have some level of confidence that the new product will sell well?
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- Posted on Apr. 12, 2012 at 10:44:01AM
BUS330 AU Wk2 DQ1.docx (16K) (Preview)