1. Hewlett-Packard and Dell buy Intel microprocessor chips because consumers buy personal computers. This demonstrates an economic principle called ________.

2. When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will undertake ________.

3. Marketers are always trying to spot ________ in order to discover new products that might be wanted.

4. ________ tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.

5. In a typical organization, buying activity consists of two major parts: the buying ________ and the buying ________.

6. When compared to consumer markets, business markets are ________.

7. The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior.

8. ________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment.

9. ________, the most affluent American demographic subculture, now have more than $450 billion in annual spending power.

10. In general, a company should enter only segments in which it can ________ and ________.