Module 1 Case

Southwest Airlines Inc. is known for a highly motivated workforce. Most of us
have experienced their excellent customer service. Legendary charismatic Herb
Kallaher founded the airline and highly valued employees and motivated them. His
successor, Garyy Kelly has continued to do so.

Let us examine motivating the workforce at Southwest airlines.

Your task is to identify and analyze Southwest Airlines motivating strategies
by applying Maslow’s theory of hierarchy of needs and reinforcement theory:

Expectations

Please read all required readings and additional readings, as you research
the company Southwest Airlines and theories of work motivation.

Please answer the case questions by applying theory to facts.

Question 1

Are Southwest Airlines Inc. leadership and policies fulfilling Maslow’s needs
‘ theory stages?

Please apply Maslow’s hierarchy of needs to work motivation at Southwest
Airlines, showing how various levels are or are not being met by Southwest
Airlines Leadership and Human Resources Management.

(for example, are there employees at Southwest Airlines ever fired? How does
that relate with lower level needs, such as safety needs?)

Question 2

Are the Southwest Airlines Inc. leadership and HRM applying concept of
Reinforcement Theory in order to motivate their employees?

Please apply Reinforcement Theory of Motivation to work motivation at
Southwest Airlines, showing whether concepts of reinforcement theory are being
utilized Southwest Airlines Leadership and Human Resources Management

Question 3

Is there a relationship between the success of Southwest Airlines, in the top
of best companies by Fortune for years, and the highly motivated workforce at
Southwest Airlines Inc?

Assignment Expectations:

• Please use 12 point font, double-spacing, and one inch margins. Please be as
  specific as you can.
• College level papers require that you use the background readings to support
  your arguments and to properly cite them in the body of the paper and provide a
  reference list.  If you have any questions on how to do this, click on the
  "guidelines" button at the top of this page and scroll down to the section on
  citations and footnotes.
• If it has been a while since you have written a college paper, you may want
  to take a look at this description of our expectations click
  here.

Format

In order to develop good business communication skills, it
is recommended you write papers using the following structure, using headlines
and titles.

Introduction (road map,  explain main issue and list and
main questions/arguments)

Main Body: Develop each questions as a subsection, applying
theory to facts, in subsections (one subsection per  question).

In this case, one short subsection to define required theories, one
subsection for question 1, one subsection for question 2,
etc.

Conclusions: Summarize main paper points

List of references.

Citing your Sources:

APA Style