$40.00 Marketing Assignment
Assignment 1: Company Introduction, Market Segmentation, and Product Positioning†
Due Week 3 and worth 200 points
†In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.
†Write a five to seven (5-7) page paper in which you:
A. Write about your company.
- Write a detailed company background. Address the following items at a minimum for full credit:
- Create a strategic mission statement.
- Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.
B. Write about your marketing plan.
- Discuss the potential audiences for a marketing plan and the needs of those potential audiences.
- Identify the marketing segment for the product and provide a rationale for this segment.†
- Discuss the target market and provide a rationale for this target market.
- Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.
- Create the market position for your product and service. Explain your rationale.
- Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
- This tutorial hasn't been purchased yet.
- Posted on Jul 11, 2012 at 8:29:18PM
Strategic Plan for Pepsico 7-8-2012.docx (544K) (Preview)
- This tutorial was purchased 2 times and rated No Rating by students like you.
- Posted on Jul 16, 2012 at 8:34:11PM
Assignment 1.docx (18K) (Preview)
- This tutorial was purchased 3 times and rated A+ by students like you.
- Posted on Jul 21, 2012 at 3:35:00PM
MKT500 Assignmet#1-5.zip (392K)
MKT500 Assignment#1 Market Segmentation and Product Positioning.docx
__MACOSX/._MKT500 Assignment#1 Market Segmentation and Product Positioning.docx
MKT500 Assignment#2 Marketing Strategy for Products.docx
__MACOSX/._MKT500 Assignment#2 Marketing Strategy for Products.docx
MKT500 Assignment#3 Pricing Strategy and Channel Distribution.docx
__MACOSX/._MKT500 Assignment#3 Pricing Strategy and Channel Distribution.docx
MKT500 Assignment#4 Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy.docx
__MACOSX/._MKT500 Assignment#4 Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy.docx
MKT500 Assignment#5 Enhancing the Marketing Plan.docx
__MACOSX/._MKT500 Assignment#5 Enhancing the Marketing Plan.docx
- This tutorial was purchased 1 time and rated No Rating by students like you.
- Posted on Aug. 15, 2012 at 11:04:36AM
assign 1 MKT.docx (17K) (Preview)