$5.00 Linear Programing
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below:
Medium Cost/Ad # Reached Exposure Quality
TV 500 10000 30
Radio 200 3000 40
Newspaper 400 5000 25
If the number of TV ads cannot exceed the number of radio ads by more that 4, and if the advertising budget is $10,000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1000.
a. Set up the problem (provide the objective function and set of constraints).
b. finds the optimal solution using Management Scientist.
c. List the values of the objective function and the decision variables in the optimal solution you've found.
NOTE: I just need help to set up the problem.
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- Posted on Sep 02, 2009 at 9:58:12PM
Radio Problem.doc (26K) (Preview)
Radio Problem.xls (14K)