This question's due date has already passed. You may post a tutorial, but there's no guarantee that the original asker will purchase the tutorial. But other people might!

Question

# \$5.00Linear Programing

• From Mathematics: Linear-Systems
• Closed, but you can still post tutorials
• Due on Sep. 02, 2009
• Asked on Sep 02, 2009 at 4:17:01PM

Rating :No Rating
Tutorials Posted: 0

Q:

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads.  Information about each medium is shown below:

Medium              Cost/Ad              # Reached                Exposure Quality

TV                       500                     10000                          30

Newspaper            400                      5000                           25

If the number of TV ads cannot exceed the number of radio ads by more that 4, and if the advertising budget is \$10,000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1000.

a.  Set up the problem (provide the objective function and set of constraints).

b. finds the optimal solution using Management Scientist.

c.  List the values of the objective function and the decision variables in the optimal solution you've found.

NOTE:  I just need help to set up the problem.

Available Tutorials to this Question

\$5.00
• This tutorial was purchased 2 times and rated No Rating by students like you.
• Posted on Sep 02, 2009 at 9:58:12PM
Posted by :

Rating (159):A-