Resources: Using
  Perceptual Maps in Marketing simulation

Complete
  the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a
  1,050- to 1,450-word summary in which you address the following:

For each of the three major phases in the
  simulation, describe

• 
    The situation
• 
    Your recommended solutions, including why
• 
    Your results

Summarize
  the different marketing components addressed in this simulation by answering the
  following questions:

• 
    What is the relationship between
    differentiation and positioning of products or services? Is the repositioning
    of the product in the simulation as you had expected it to be? Explain why or
    why not.
  
   
  
   
• 
    What is the effect of the product life cycle
    on marketing? What effect did the product life cycle have on the product in
    the simulation?

Format your
  paper consistent with APA guidelines.