$9.99 To evaluate strategy, there must be a connection between the evaluation and the
Found in General-Questions: General-Academic-QuestionsChapter 1, # 0
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1. To evaluate strategy, there must be a connection between the evaluation and the __________ of the not-for-profit organization.
revenues
goals
objectives (moderate)
goals and objectives
2. A strategic partnership between a not-for-profit organization and a corporate partner is referred to as:
licensing.
strategic piggybacking.
a not-for-profit marketing alliance.
cause-related marketing.
3. A not-for-profit organization created, funded, and regulated by the public sector or government can be referred to as a(n) __________ organization.
private-sector
efficient
public-sector
effective
4. Which of the following is NOT one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?
Cause-related marketing
Not-for-profit marketing alliances
Licensing
Direct investment
5. Research on community arts organizations has indicated that Porter's strategy(ies) of __________ is(are) utilized.
cost leadership
differentiation
cost leadership, differentiation, and focus
differentiation and focus
6. Both public sector and not-for-profit organizations must develop a(n) __________ to ensure their continued existence.
competitive advantage
strong management pool
lobbying group
link with companies
7. Small businesses and entrepreneurial ventures are the driving force of change in the process of:
market positioning.
strategic positioning.
creative destruction.
competitor interrelationships.
8. Public sector organizations are most affected by __________ constraints.
internal
external
efficiency
managerial
9. The strategy, that has the primary intent to enhance the image of the supporting company, is known as:
cause-related marketing.
not-for-profit marketing alliances.
licensing.
direct investment.
10. A not-for-profit organization must meet the requirements of __________ of the U.S. Internal Revenue Service tax code.
Section 501(c)(3)
Section 301(d)(4)
Section 503(c)(4)
Section 401(c)(3)
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- Posted on Aug. 04, 2012 at 06:34:18AM