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scotchpop
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Q:
  1. 1.     Describe the progression of marketing in the healthcare industry through various marketing philosophies or orientations (production, sales, and market), and identify how this progression has shaped the current view of marketing in healthcare organizations.

 

  1. 2.    Compare and contrast healthcare consumers to consumers of other goods and services.

 

 

  1. 3.    Identify at least two challenges in the development of pricing strategies in today's healthcare organizations.