Select a product or service with which you are familiar. Prepare a 1,050- to 1,400-word paper in APA format (including headings for major sections of the paper) in which you analyze factors that affect consumer purchasing decisions related to your selected product or service. Identify three of the psychological and social factors (motives, perception, attitudes, personality, family, social class, reference groups) and explain how they influence consumer behavior toward your product or service. Choose three external factors (Political, Legal, Ecological, Cultural, Technological, Business ethics) that affect consumer behavior concerning your selected product. Examine how these factors influence the consumer’s decision-making process and their behavior toward your product or service.