The decision-making process is important at every level of an organization.
Regardless of position, workers are faced with making daily decisions. Apply the
six-step rational decision-making model, within Chapter 8 of your course text,
to one of the following situations:
a. You are a product officer for a high-tech company. You have
two new products to market, but only have funding for one. How will you
determine which product to introduce?
b. A large advertising agency is
working with a client who wants to gain market shares from its competitors by
marketing to young professionals. The agency needs to decide whether to spend
all of the marketing funds on a single form of media (internet, television, or
radio) or to spread it across all three. What decision would you make?
c. You are the corporate acquisition officer for a large oil
company that has an interest in acquiring an additional small to medium-sized
renewable energy company (solar, wind, etc.) in order to diversify your
capabilities. What type of company should your organization acquire? Why?
Your initial post should be a minimum of 250-300 words.
Your must use at least one scholarly, peer-reviewed source that was published
within the last five years and is cited according to APA guidelines as outlined
in the Ashford Writing Center
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- Posted on Nov 02, 2012 at 1:30:02PM