At the core of the organization is usually a mission statement. Mission
statements are different from marketing slogans or taglines. They are written by
members within and outside the organization who have a vested interest in the
company. This can include board members, employees, and even customers. The
mission statement explains the reason for the organization’s existence. Most
strategic plans include the company’s mission statement. Visit http://www.missionstatements.com/
for a look at sample mission statements.

Choose a company to analyze during this course. Follow its business and
operational strategies by reviewing its Web site. You will be developing
sections of a sample strategic plan for your selected company to find ways to
increase internal efficiencies and production.

Primary Task Response: Within the Discussion Board area,
write 400–600 words that respond to the following questions with your thoughts,
ideas, and comments. This will be the foundation for future discussions by your
classmates. Be substantive and clear, and use examples to reinforce your ideas.

Then, respond to the following:

• How does your company’s mission statement act as a guide for the company’s
  internal efficiencies?

• How can a company redirect its internal efforts based on its mission
  statement?