Select one communication modality used for marketing in health care.

Write a 700- to 1,050-word paper about a communication modality used in health care. Include the following in your paper:

• Identify one specific mode of communication used by consumers and health care providers, such as e-mail, a web-based forum, or electronic medical records.
• List and discuss the following:
  
  
  • One benefit to the patient
  • One aspect relating to the values and importance of maintaining patient confidentiality when using this mode of communication
  • One reason this mode is an effective means of communication between consumers and providers
  • How does this mode of communication differ from others?
  • How might media and social networking change communication in health care?
  • How is this mode of communication used to market health care products or services, if applicable?

Include a minimum of three peer-reviewed references, not including the textbook.

Format paper consistent with APA guidelines.