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$4.00 Marketing Help

  • From Business: Marketing
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  • Due on Jan. 11, 2010
  • Asked on Jan 09, 2010 at 1:20:27PM
Asked by :
kaganmom
kaganmom Not confirmed
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Q:
 
Assignment Name: Unit 1 Individual Project
Deliverable Length: The body of the paper should be 3 pages
Details:
RESEARCH:  UNDERSTANDING THE MARKETING ENVIRONMENT
 
To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which the products operate. Using the product/service you chose in your Discussion Board assignment, complete the following:
 
Industry Research
  • Using the AIU library's First Research web resource (click on Find Web Sources and search "First Research"), conduct secondary research on the industry in which your product/service operates. Click <!--filtered-->here<!--filtered--> for the research requirements and guide for this assignment.
  • From your research and what you have learned in the textbook, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service. The marketing environment forces are covered in Chapter 3, pages 65-89.
  • Explore strategies to overcome the threats and/or capitalize on opportunities.
Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.
 
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6 pages in length

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Research paper: Understanding the Marketting Environment
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  • Posted on Jan. 11, 2010 at 06:07:57AM
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