Consumer Behavior Paper
Based on your readings for Week One, prepare a 700-1,050-word paper in which you relate consumer behavior to marketing. In your paper be sure to address the following:
a. Define consumer behavior, and how it relates with the subject of marketing.
b. Select a purchase you have made recently and describe in detail how each of the 4Ps (product, price, promotion, and place) affected your purchasing decision.
Be sure to cite the assigned reading and at least one outside reference in your paper. Do not have over 10% quotes in your submittal.
Write in the third person as required by APA formatting standards
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