$12.00 MKT498 Week 4 DQs
1. What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.
2. What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example.
3. What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain why. How may a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business?