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$10.00 Marketing Plan Phase I

Found in Business: Marketing
Chapter 1, # 0
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Doreensworld
Doreensworld
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The company choosen is Starbucks

 

 

Resources: University Library, Internet

 

  • Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

 

  • Write a 1,400- to 1,750-word paper to include the following:

 

  • An overview of the existing organization
  • A description of the new product or service
  • An explanation of the importance of marketing to your selected organization’s success
  • A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
  • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

 

  • Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan (outline is not to be used in creating the papers for this course – respond to each week’s questions instead).

 

  • Format your paper consistent with APA guidelines.
 

Tutorial
 
$10.00
Marketing Plan Phase I
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  • Posted on Feb. 15, 2011 at 07:45:14AM
A:
Preview: ...   In addition to premium product quality, Starbucks provides its customers with an atmosphere that is relaxing and aesthetically pleasing.  The organization’s success illustrates that the whole experience that they provide for their customers is good for a variety of consumers including college students wanting to study, business professionals wanting to have a small client meeting, and old friends wanting to enjoy each other’s company. Starbucks has made a very delightful experience for every coffee lover. Description of the New Product or Service   As mentioned, Starbucks has developed worldwide recognition and a large base of loyal customers.  The executive leadership has launched a strategic initiative to develop an ancillary product line that would serve to enhance and expand the services that Starbucks customers can experience at their local Starbucks coffeehouse.  A small scale professional catering line is the new product that the organization is planning to research and develop.  The organization’s hypothesis is that there is a segment or segments of its market that maintain busy schedules, juggling both professional and personal responsibilities.  Further, the organization believes that these customers may value the ability to accomplish another task while picking up their morning cup of coffee--purchasing refreshments for a business meeting.  The catering product line wou ...
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