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colbutler from UofD
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$8.00 MKT/230 Customer relationship management checkpoint

• From Business: Marketing , Business: Marketing
• Closed, but you can still post tutorials
• Due on Oct. 04, 2008
• Asked on Aug. 31, 2008 at 04:49:48AM

Q:

Due on SEPT 4th
CheckPoint: Customer Relationship Management
· Resource: Appendix D
· Due Date: Day 4 [Individual forum]
· Review the descriptions of Customer Relationship Management (CRM) characteristics
found in Appendix D.
· Complete Appendix D by identifying activities that can be classified by each
characteristic of a CRM plan; share of customer, lifetime value of a customer, customer
equity or high-value customers.
· Post your complete Appendix D as an attachment.

 

Attachments:
mkt230_appendix_d[1].doc (34K)